• US$400

• 84 designs

• 35 designers

---

Logo Design Brief

OnTrack is Australia's top weight loss retreat and residential boot camp provider. We are now looking for a new logo and brand indentity as we expand our business into other areas of the weight loss market.

The logo needs to maximise the 'OnTrack' brand but be easily changed to incorporate different products - e.g.

OnTrack Weight Loss Retreat
OnTrack Boot Camp
OnTrack at Home
OnTrack Personal Training

etc, etc

So we are looking for a logo which will work well with all of the above, plus addiitonal products we may launch in the future.

Please provide examples of the logo with:

'OnTrack'
'OnTrack Weight Loss Retreat'
'OnTrack Boot Camp'
'OnTrack at Home' or 'OnTrack @ Home'

Our target market is predominanly female aged 30 - 50 but logo should not be too feminine as we have male clients too.

We want the logo to be confident but also portray a caring and supportive environment. We are confident about our success, but want to support our customers - it should therefore not be too dark or glitzy.

We would prefer to keep our current brand colours of orange (see http://www.ontrackretreats.com.au) however are open to change.

Target Market(s)

Overweight women aged 30-50. However, some men too.

Industry/Entity Type

Residential

Logo Text

OnTrack

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Be able to be used as the main brand (e.g. OnTrack) and with brand extensions (e.g. OnTrack Weight Loss Retreat)

Nice to have

• Ideally its our current orange colours as seen as http://www.ontrackretreats.com.au

Should not have

• Should not feel cold or unpersonal.