Medical equipment business needs a logo design

Want to win a job like this?
This customer received 79 logo designs from 26 designers. They chose this logo design from meygekon as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
We have started a new medical supplies company called "Avalane" and we need a logo. Avalane will mainly exist online and target doctors, hospitals and specialist medical practitioners across Australia with a variety of products and medical equipment. We want to be a trusted and professional brand, and would rather a logo that has a slant on the normal medical imagery, rather than being cliche. We want to stand out as much as possible, so creative designs would be great so long as they still look professional and give a feel of quality and trust. You can play around with text capitalisation as much as you like.
EDIT: Happy for the design to be Navy blue, though please feel free to offer other colours as well.
Updates
Hi everyone, thank you so much for your designs so far. They are looking great, which is going to make our choice challenging.
I wanted to let you all know that we're now open to navy blue designs, if you would like to submit something additional. Not saying that we will choose a Navy design but after an internal discussion we decided we don't want to cut out the colour all together since it is a big industry colour. However we would still like to try to avoid medical imagery such as heart beats, crosses etc, however if you find an interesting way to include them please do submit your idea. Just keep in mind that we're ideally looking for something professional, modern and strong.
Thanks!
Bronte
Added Tuesday, June 10, 2014
Target Market(s)
Doctors, medical specialists, hospitals
Industry/Entity Type
Medical
Logo Text
Avalane
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Would like some link to the the medical field, so long as it isn't too cliche. It needs to feel professional, modern and strong.