Workwear supplier requires logo

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This customer received 167 logo designs from 66 designers. They chose this logo design from The Logo Studio. as the winning design.
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Logo Design Brief
I need a logo design that will simply name my business. It will be used for website and all stationery and signage. It must be easy to read and must not be too feminine as I also supply industrial workwear as well as corporate business outfits. The business name is "Capital Uniforms" This is a new name for an older business. I am happy with a play on a font but must be easily readable. I like colour and texture. It must look professional and strong.
Updates
Project Deadline Extended
Reason: I am still yet to see a design concept I am totally happy with so will extend the deadline for one more week till I can make a decision.
Added Sunday, September 30, 2012
Project Deadline Extended
Added Sunday, October 28, 2012
Project Deadline Extended
Added Thursday, November 08, 2012
Project Deadline Extended
Added Monday, November 19, 2012
Project Deadline Extended
Added Monday, November 26, 2012
Project Deadline Extended
Added Tuesday, December 11, 2012
Project Deadline Extended
Added Sunday, December 30, 2012
Project Deadline Extended
Added Monday, January 21, 2013
Project Deadline Extended
Added Wednesday, January 30, 2013
Target Market(s)
The target market are businesses and corporations, small to large scale. Individuals who own their own business and wish to create a professional appearance
Industry/Entity Type
Business
Logo Text
Capital Uniforms
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like to see a bit of pay with the lettering, showing some creativity and style.
Nice to have
- I would like to see the name used In a slightly abstract manner
Should not have
- Serif fonts like times roman are definately out