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Logo for Dimples ink-saving fonts
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This customer received 92 logo designs from 39 designers. They chose this logo design from Creative Juice as the winning design.
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US$260
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92 designs
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39 designers
Logo Design Brief
Dimples (http://GetDimples.com) is a company that makes ink-saving fonts and software using tiny perforations (hence 'dimples') to form negative spaces inside printed text. As part of our company re-branding, with the logo we're aiming for these goals:
CLEAR as in legible- so the font should be very readable, crisp.
EASY, user-friendly- so it shouldn't look too complicated.
FUN, as in a bit different, so there should be personality.
PROFESSIONAL, since our target market is company execs and administrators.
DIMPLED, conveying that we 'dimple' text.
USEFUL - so the value should be immediately apparent (something encapsulating saving money, environment, ink).
As taglines, we've been using 'save ink money earth' and/or 'it's like printing money'.
We really like clever use of typography and simple shapes.
We've included our own (failed) logo ideas and an enlarged sample of our "dimpled" fonts. You can check our website (above) for more info. The site is going to be totally revamped once we get our logo figured out.
Updates
We aren't quite there yet but have received some very creative work. There are 4 of us voting and thus far, we are all agreeing so keep experimenting with simple ideas for Dimples. Thanks very much for your submissions. Have fun!!!
Added Sunday, September 23, 2012
Target Market(s)
Company executives and administrators.
Industry/Entity Type
Software
Logo Text
dimples (or Dimples or DIMPLES, etc.)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Since our fonts save ink by using various-sized nestled perforations (which aren't always circles), we'd like the logo to somehow convey that we 'dimple' text to save ink.
Should not have
- The logo should not merely be the word 'dimples' with holes throughout each letter. We feel that this approach does not convey ink-/money-/earth-saving, and it makes the text look too busy and faint.
