• US$160

• 27 designs

• 6 designers

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Brochure Design Brief

1. Description of Project:
Update YogaKids brochure.
2. What are the primary objectives of this effort?
To create a written marketing piece that YogaKids International can use to promote their trainings and products as well as a piece that certified teachers can use to promote their classes.
3. What problems will be solved, or attitudes adjusted by this effort?
People will quickly understand the benefits of YogaKids for children that clearly sets us apart from other trainings companies, and childrens teachers. Individuals will take action to find a YK teacher for their child, bring yoga to the children in their school or environment, sign up for trainings and our certification program
4. What, if any, competitive issues should be considered?
The difference between ourselves and other children’s yoga training programs which primary teach poses games and strategies to use when teaching yoga to children. The YK program is the original children’s training program which has a strong theoretical framework that incorporates many of the leading educational, brain based theories that support whole child learning.
5. What action do you want the reader to take?
Sign up for a YogaKids training, bring a YogaKids training to their school, purchase YogaKids products to use with their children at home, school or child related environment
6. Do you plan to utilize any further pieces?
Yes we need business cards, marketing flyers, post cards and a possible change to another existing brochure for our Tools for Schools program
7. Sum up the message you want delivered in a sentence. What do you want them to remember when they get home?
There are an infinite number of ways that every child can benefit from yoga and if you want the best teacher, training or product come to YogaKids.

Target Market(s)

Our audience includes parents that want to find yoga classes for their children, teachers that want product they can use in their classrooms to help with classroom management, focus, concentration and overall learning and individuals that are interested in learning how to use yoga with children. This can include parents teachers, childcare professionals, speech and language, Occupational and physical therapist, counselors, school principals and people that are interested in making a career change. One of our new target audiences is Registered Yoga Teachers that want to get their children’s specialty designation with Yoga Alliance

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo (yogakids spot jpg attached)

Nice to have

• We would like to have somewhat of a consistency with our look (brochure and our product line) (will attach picture files of our book and a dvd). I have attached a former brochure (actual brochure pages are on the left and nice to have ideas on the right). Will be happy to send any other images requested.

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Files

Download all files - 3.1 MB