Startup reinventing traceability needs a logo

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This customer received 111 logo designs from 19 designers. They chose this logo design from Fanol Ademi as the winning design.

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Logo Design Brief

We're Trace, and we're reinventing traceability. Organisations running large, complex IT projects normally end up with a whole lot of information spread between emails, documents, spreadsheets, issue managers, wikis, and more. They lose track of how it all hangs together. When updating information in one place, it's hard to know where that could impact. When asked to explain why something was done a particular way, it can take a long time digging to find the reason - if it can be found at all. Trace let's users see that this paragraph in this document relates to that cell in that spreadsheet which in turn relates to these issues and those emails. We'd like to see designs that communicate traceability. The final design should communicate quality, interconnectedness, and ease of use.

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Updates

I'd really like to see some pictorial/combination ones drawing on some "network" concepts. https://www.google.com.au/search?q=network&tbm=isch
Added Sunday, September 16, 2012

More specifically, the type of "network-y" ideas I'm looking for are things like this:


http://prblog.typepad.com/photos/uncategorized/2007/06/22/simple_social_network.png
http://www.connectedaction.net/wp-content/uploads/2009/09/2009-September-NodeXL-CHI-2010-Tag-Network.png
http://www.newcastle.edu.au/Resources/Divisions/Services/Academic%20Registrar/Student%20Support%20Services/Counselling/PBLS/FirstYear/Belong/My-Support-Network_Social.jpg
http://epress.anu.edu.au/cs/chap5Newth-final-9.jpg

Those are all quite complex, of course. This would need to be abstract, simple - but not simplistic. My preference is to asymmetrical.

Take this as inspiration, rather than prescription - looking forward to see what you come up with!

Added Sunday, September 16, 2012

The "network" effect is just one concept we're interested in. The product is about fine-grained connections between documents of all types (word document, spreadsheets, web pages, and so on.) 

Can you bring in some of those concepts: different types of documents, and the connections between them. 

Added Wednesday, September 19, 2012

Target Market(s)

Project managers and business analysts at medium-large organisations running complex IT projects

Industry/Entity Type

Startup

Logo Text

Trace


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

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Upmarket

Files
PPTX
diagram Sunday, 16 September 2012 05:45:18
Sunday, September 16, 2012
Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
26 Sep 2012 05:36:22 UTC
Language