heyamama needs a logo!

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This customer received 78 logo designs from 19 designers. They chose this logo design from Sara C. D. as the winning design.

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Logo Design Brief

We need a logo design for a new company based on Sydney, Australia called heyamama. We develop SmartPhone applications for new moms and dads - to give them "in the moment" expert and user generated advice. Our initial product will provide advice on settling their crying baby. See nice to haves for options/likes. Our company is Clever, Trusted, Human, Unique, Positive, Fun, Addictive. Thanks!

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Updates

Project Deadline Extended
Reason: While I had a few really good submissions, I am still looking for the one that is both friendly cool and unique - as there are so many baby logos out there and I want to stand out We are planning in app purchase of future content/modules after the first baby settle/sleep so I really need a logo that takes advantage of the catchy name yet can work or has a version that works as an app button. So we are bringing instant friendly help to moms and dads via their smartphone. The app button will also be key Thank you all for your work! Tara
Added Wednesday, September 26, 2012

Target Market(s)

Primarily new moms and dads 25-35 Smartphone users, struggling in the moment with new and often stressful baby moments as they get to know their baby

Industry/Entity Type

Baby

Logo Text

heyamama


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The logo must have (and work in) black and white, greyscale and color versions, as well as having high-resolution and low-resolution formats for each as a EPS vector file and as a PNG file with a transparent background

    Please also think about how it will work as a Smartphone ie IPhone APP button
Nice to have
  • Open to what is appropriate to my company adjectives but options:

    The name can be leveraged as it is catchy and fun.

    I can picture something like a simply drawn baby or baby head or baby/kid/heart/etc object - but it could be more abstract if that comes off too unprofessional. While I want it to be fun I also want it to look like a legitimate company that gives trustworthy advice. If we go with object I like simple like these babys and worked alongside name
    http://soothetime.com/soothetime-story/

    I am also a bit of a minimalist so would like a bold and fun yet clean look. I like green but am open - color in general is good but I don't want too many colors. I would rather see cool versions of one or 2 similar colors and/or incorporating grey/black shading

    Logos I like in a google image search (I searched 'baby logo') - ourbaby, styled baby, peek-a-boo, baby online, sweet pea, designed for babies, baby gourmet, peek-a-baby, baby aid, lily and jane, oh baby (with the bird)

    Please make sure it works somehow as an app button or a version can work as an app button

    Note I've used lowercase as I think I prefer but open to other interpretations ie camel case if you think it works better
Should not have
  • no photographic pictures - prefer drawing style
Payments
1st place
A$200
Total
A$200

Project Deadline
28 Sep 2012 03:10:54 UTC
Language