• £300

• 17 designs

• 7 designers

---

Logo Design Brief

Talent Match Logo Set: Design Brief

Dimensions and format:
Logos to be supplied in a variety of formats including vector files, high res jpeg, pdf and web resolution jpeg.

Audience:
Young People. We need creative and eye-catching, fun but
professional design.

Basics:
We need a complete set of 5 logos for the Talent Match website and marketing material

The set will include:
• A main ‘Talent Match’ logo (900x300 px) based on the concept logo on www.talentmatchcornwall.org /www.talentmatchcornwall.weebly.com (to be designed)
• A Generation E logo(400x400px) (already designed – see website)
• A Work Start Fund logo (400x400px) (to be designed)
• A Big Ideas Fund logo(400x400px) (to be designed)
• A Work Club logo (400x400px) (to be designed)
• An Enterprise Days logo (400x400px) (to be designed)
• Talent Match Steering Group logo (400x400px) (to be designed)

Colour scheme: Main ‘Talent Match’ logo: Blue and black
‘Work Start Fund’ logo, ‘Big Ideas’ logo and ‘Work Club’ logo must coordinate with the dark blue from the ‘Big Lottery’ and the Pink/Yellow from the ‘Generation E’ logo.

Text/Design: Each of the logos below are to be have a square 400x400px image including each with one ‘letter’ representing each strand of Talent Match (e.g. ‘W’ for both the work club and work start fund, ‘B’ for the Big Ideas Fund, ‘E’ for both Generation E and Enterprise Day):

o The ‘Big Ideas Fund’ logo will say ‘Big Ideas Fund’ and ‘Power To Change.’
o The ‘Work Club’ logo will say ‘Work Club’ and ‘Advice. Support. Employment.’ Underneath.
o The ‘Steering Group’ logo will say ‘Steering Group’ and ‘Guiding. Steering. Succeeding.’ Underneath
o The ‘Enterprise Days’ logo will say ‘Enterprise Days’ and ‘Connecting Local People’ underneath
o The ‘Work Start Fund’ logo will say ‘Work Start Fund’ and ‘Starting Your Journey’ underneath

All fonts 'Aller': http://www.fontsquirrel.com/fonts/Aller

The words underneath each logo must be editable so that they can be changed at a future date by us using photoshop.

Images supplied: Generation E logo and Big Lottery Fund logo will be provided as required. As will supporting files.

Target Market(s)

Young people aged 18-24

Industry/Entity Type

Marketing

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• All logos in the brief must be designed. The designs must be coordinated.

---

Files