NameNecklace.com.au: New Logo - New Image

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This customer received 75 logo designs from 24 designers. They chose this logo design from trufya as the winning design.
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Logo Design Brief
We are an existing online business and we've been selling name necklaces and personalised jewellery for 5 years. Our logo and image has been the same since the beginning and now it's time for a fresh, inspiring, inviting change. I want people to see a modern logo that implies happiness, FUN, and the feeling of giving a gift, and makes them want to explore the website just because of the feel of the logo.
All our jewellery products are about PERSONALISATION, and most customers purchase our jewellery as a gift for someone they care about, our gifts are unique as are the recipient because everyone has a different name, they are stylish pieces.
Please no corporate style designs!!
We need variations:
1) can be used as part of a website banner, eg "NameNecklace.com.au (with logo incorporated somehow)."
2) logo by itself
In conclusion there are 2 parts to this logo, first is a version with the domain name and logo, second is just a logo - as an example it could be using the two capitals NN (short for Name Necklace).
You can see the simplicity and effectiveness of the logo in this sample of a competitor (http://www.mynamenecklace.com.au/) how they made the heart part of the M, but ours can not have any similarity, it's just a sample guide.
Our current website is namenecklace.com.au but we will be creating a new website design, the logo could try to include a shade or shades of pink.
Good luck!
Updates
Hello Everyone,
I just wanted to thank you all very much for your amazing designs, it's going to take some time to make a final selection as the quality is so high from so many of you. Our team will make a decision soon though and be in touch with the winning designer.
Once again, thank you.
Darren
Added Saturday, June 21, 2014
Target Market(s)
Most customers are female aged 15 to 45
Industry/Entity Type
Business
Logo Text
Logo part 1: "NameNecklace.com.au" - Logo part 2: just a symbol, or "NN" (or combined logo with NN)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- FUN FUN FUN!
must be fun and modern
Nice to have
- pink shades as below;
maybe clever design use of NN to look like something else related to the customers or jewellery etc.
Should not have
- no corporate feel designs