Glass repair Packaging Design Project
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This customer received 16 packaging designs from 10 designers. They chose this packaging design from adamesdesign as the winning design.
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Packaging Design Brief
The product is a glass scratch repair kit inside a clear, plastic clamshell pack.
Two covers need to be designed: one for the front and one for the back of the clamshell pack, both 150mm(height) x 145mm(width).
The scratch repair kit comes in 2 sizes: 2" repair pads and 3" repair pads. Each size kit comes in 3 grades: light scratch removal, medium scratch removal and deep scratch removal.
The main packaging will stay the same for every kit but needs an area on the front cover to say size and grade e.g
2" repair pad, light scratch repair
or
3" repair pad, deep scratch repair
The kit is for the DIY market and so "DIY" needs to be on the front cover quite prominently.
"Drill required but not included" to be on back cover.
Repairable damage includes:
Scuffs
Scratches
Water marks
Acid marks
Wiper blade marks
(front cover)
Glass types suitable for repair include:
patio doors
window units
glass shower screens
glass tables
glass fish tanks
automotive glass
marine glass
domestic glass
The back cover of the pack needs to say the kit contents
This kit contains:
instructions
micro fibre cloth
dust mask
abrasive discs
50ml polishing compound
polishing pads
spray bottle
backing pad for drill
On the bottom of the back cover
www.glassrightshop.co.uk
Industry/Entity Type
Automotive
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The colour scheme must work with the logo colours. The logo is black and green.