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tastes like chicken project
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This customer received 68 sticker designs from 8 designers. They chose this sticker design from Vivek Modha as the winning design.
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A$160
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68 designs
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8 designers
Sticker Design Brief
I need 2 stickers (lid and side) for a see-through rectangular plastic container that holds a whole, free range chicken.
Updates
Project Deadline Extended
Added Monday, September 10, 2012
CHANGE OF PACKAGING
we are unable to source the clear, rectangular, see-throughcontainer in the previously attached file and have to amend our packagingstrategy.
UPDATED STRATEGY:
we intend to use one of the 'french style' cardboard typewrap-around stickers as shown in the new attachments I have posted. australiansupermarkets would not accept this type of thin cardboard on its own as is applicablein france and for that reason we intend insert the wrapped-around cardboard stickeredwhole chicken on a poly styrene tray and then placed in a clear plastic cellophanebag with a twisted tie as shown the 'louè brand' attached file.
the other technical requirements (barcode, kilograms, netpricing, etc.) remain the same
also note:
when using our existing 'it's kosher' logo, please removethe text:
rabbi meir gershon rabi
Added Monday, September 10, 2012
potential brand names:
Added Wednesday, September 12, 2012
Project Deadline Extended
Reason: still formulating design and am unsure of direction
Added Wednesday, September 19, 2012
Target Market(s)
free range poultry consumers (GREENIES) jews (its kosher), affluent, up market, product is priced at the premium end of the market
Industry/Entity Type
Plastic
Look and feel
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Requirements
Must have
- in order of importance...
LID LABEL STICKER-(see attached photo)
logo name (tastes like chicken)
free range
sanitised with kosher rock salt
extra fresh
long shelf life
kosher certified
SIDE LABEL STICKER- (see attached photo)
logo name (tastes like chicken)
country of manufacture
processors contact details
(1 grimwade court caulfield north 3161 0431 559 695 www.tasteslikechicken.com.au)
barcode
product description (whole, drumsticks, filets, etc)
kosher status declaration and kosher logo (see attachment)
price per kilogram section
net weight per kilogram section
use by date
total price
refrigeration advise-store below 5degreesC
note:
the whole chicken is wrapped in light BROWN colored butchers paper and tied with a green ribbon. the customer can only see the raw chicken at each end.
