GSB Logo - Business to Business - Redesign Oct 2010

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This customer received 124 logo designs from 43 designers. They chose this logo design from bluejet as the winning design.
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Logo Design Brief
We wish to upgrade our company logo, strap line to a contemporary design, and reflect the technology, services and benefits GSB provides its customers and suppliers.
See www.gsb.co.nz for current logo
Key Points:
Retain the red box with the chain links we want to retain as a link to the past
Drop SUPPLYCORP from logo
Strapline: Business Essentials
Updates
Hi All
Please note "Business Essentials" is a strape line
GSB is the main company name
Thanks
Jaimie
Target Market(s)
Business to Business
o Existing and new customers: Businesses/organisations with 10+ employees, private sector business groups, communities of interest, wholly & partially government agencies
o Existing GSB contracted suppliers and potential suppliers
Industry/Entity Type
Business
Logo Text
GSB Business Essentials
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Red as dominant colour
- - GSB in caps
- - Drop Supplycorp
- - Modern feel “rounded” edges
- - Work with existing website and other collateral/media
- - Needs to work in single colour. Do not use 4col because of expense