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• 7 designers

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Logo Design Brief

Its Kosher Symbol Logo
INTRODUCTION
Its Kosher is one of 7 Kosher organisations in Australia. These organisations certify food manufacturers and food providers such as fast food shops, to verify that their foods and services are compliant with the Jewish ritual food laws, known as Kosher.
Its Kosher differs from the other Australian [and pretty much all international] Kosher organisations by targeting the mainstream Jewish population, whereas the other Kosher orgs represent the extremist end of the religious spectrum. Mainstream Jewish community is dissatisfied with the inconsistencies between and bickering amongst the “extremist” Kosher organisations which leads to silly outcomes where the same product is certified as Kosher under one authority but not Kosher according to another. These disagreements are driven by superficial considerations, often just politically driven, and justified by various sophistries in the minutiae of the ritual laws of Kosher.
Its Kosher distinguishes itself in that it is guided by a most eminently qualified Rabbi, upholding all the necessary laws, yet is successfully expanding the range of Kosher foods.
ITS KOSHER IMAGE
The It’s Kosher! name was selected for our Kosher Authority in order to move away from the pompous and “old world” image associated with the standard Kosher organisations. We also wanted to move away from the constant – “I am better than you” - refrain that has become embedded in the standard Kosher authorities’ rhetoric.

A concise image that captures the style of Its Kosher.
We are looking to create a simple concise logo that can be easily identified by consumers looking for a Kosher symbol on a food package [see appendix for examples of common and well known Kosher symbols] At the same time we want the symbol to be unobtrusive to other shoppers.
We presume that since circles appear to be a very common and well recognised shape amongst the logos used by Kosher orgs, we would want to retain that overall shape in order to gain quick recognition by the Kosher shoppers but make it sufficiently different to preserve the nature of our different character. Perhaps an oval tilted slightly to match the angles of the letter K, which is a commonly used identifier for Kosher marks on food packaging. Or have the letter K also angled. The letter i might also be included either overtly or vaguely alluded to. We also feature a rounded Star of David as the dot on the exclamation mark or our business name, It’s Kosher!
These logos are mostly printed on retail food packaging as 4 to 5mm diameter graphics, and will be ignored by those shoppers who are unaware and not looking for a Kosher logo.
See Appendix B for our business name badge; we recognise however, that colour choice must be flexible to accommodate the packaging requirements of our clients.

Industry/Entity Type

Religious

Logo Text

see above

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