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Logo defining brand; White Witch - a new company creating high quality certified organic skin care
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This customer received 271 logo designs from 69 designers. They chose this logo design from BRANDMECHANIC as the winning design.
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NZ$480
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271 designs
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69 designers
Logo Design Brief
Why White Witch? White Witch is a historical description of early female herbalists who utilised Mother Nature to improve the lives of those around them. A well known herbalist and wise woman from the 19th century (Isle of Man) was a forebearer of one of the initiators (full brief attached).
Updates
We have refined our brief as follows (thank you for submissions to-date)
1. We would like text only - no graphic.
2. 'New Zealand' needs to be included but in a minor way.
3. The logo will be used on labels and packaging, in particular, and a variety of backgrounds would be useful (if possible).
4. Elegant and minimalist.
Added Thursday, May 29, 2014
Updated design brief/extended deadline to June 25 2014
We very much appreciate the designs submitted so far, many of which have appealing aspects. We have extended the deadline for this project not because of the calibre of the designs submitted but because this process has changed our ideas on what we are searching for. We therefore wish to widen the scope of the 'logo' to include any or all of the following:
1. A graphic logo (lettermark or abstract)
2. A text logo using 'White Witch' (wordmark)
3. A text logo using 'White Witch' and 'New Zealand' (smaller)
Any combination of upper or lower case can be used for the text. The style for the graphic/text should convey an idea of timelessness and/or tradition.
Added Monday, June 16, 2014
Target Market(s)
People who prefer quality certified organic (natural) skin care from New Zealand
Industry/Entity Type
It Company
Logo Text
Brand name : White Witch (primary) New Zealand (secondary)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Botanical, natural 'feeling'.
Should not have
- A broomstick or any reference/connection to/with black witchcraft!