• US$200

• 50 designs

• 10 designers

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Logo Design Brief

Design Brief
Objective: Create a logo and brand identity system for a new business. Include multi-colored as well as one-color logo as well as suggested patterning and icons that may be used in different formats (Print, Web)

Name: Double Dip Trunk Tag: Twice the Style. Twice the Fun.

Background: Double Dip Trunk is a personalized consignment concierge focused primarily on Moms who want to consign their well-kept, quality children’s clothes. The service takes the work out of consignment and places high value on premium quality children’s clothing. In return, Moms are able to share in the profits or turn their children’s outgrown clothing into new sizes of well-cared for, premium clothes. We represent great value for Moms who want their children to look their best and place a value on simplicity and quality.

Brand Values:
Simplicity (Life doesn’t need to be complicated)
Value (Quality doesn’t have to cost a fortune)
Social (Sharing my clothes with like-minded Moms is fun!)

Brand Story: Catherine Blevins is a stay-at-home Mom to two children. Through connecting with her friends who were also Moms (and dealing with the inevitable hand-me-downs and clothes sharing) she realized an opportunity. Traditional consignment stores were too much work, not enough value and they offered little selection in return for her children’s clothes. But in her circle of friends, they could buy, sell, and trade clothes with the knowledge that the items were well cared for and high quality. There was also a natural cycle of children moving into new sizes and leaving behind old sizes. Why not make the consignment market this social, easy, and fun? Double Dip Trunk is the answer – a fun, social, and valuable way to consign and buy stylish, high quality children’s clothes. Twice the Style. Twice the Fun.

Target Market(s)

Upscale Moms

Industry/Entity Type

Clothing

Logo Text

Double Dip Trunk

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be appropriate for children's clothing and appealing to Mom's. Should have a lockup that can become iconic - simple is better.

Nice to have

• Primary and Secondary Logos that draw on a similar look and feel. Perhaps a more complex lockup as well as a simplified one.
  
  Would like some exploration of metaphors such as an elephant trunk,other animals or children, or other "double" ideas. Just a nice to have as we consider options.