• US$450

• 40 designs

• 16 designers

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Logo Design Brief

Jefferson Journeys is a new tourism and events management company serving Jefferson County, West Virginia. Our firm specializes in the creation and execution of tourism events and products that reflect the natural and cultural assets the community has to offer visitors. Our focus is on experiences that reflect our authenticity, hospitality and quality.

We would like a vintage travel poster feel for our logo and want to use the colors found in nature and throughout our historic downtowns. Our region is known for the rolling hills of the Appalachian Mountains, the Potomac and Shenandoah Rivers and historic quaint towns such as Shepherdstown, Charles Town and Harpers Ferry. Ideally, we would like to have a scene in the logo that goes from a nature scene into an idyllic downtown, possibly with hikers or cyclists. We are open to other alternatives, but any logo submitted should capture the essence of Jefferson County.

Target Market(s)

Couples 25-65, Families, College Educated, Heritage Tourists, Adventure tourists

Industry/Entity Type

Hospitality

Logo Text

Jefferson Journeys

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A mixture of natural and architectural elements that reflect the history, nature and culture of the Jefferson County, West Virginia Region. This may include mountains, rivers, farming, horses, historic buildings, and anything related to the heritage of the area. We are open to interpretation, but the logo must not be generic,and the ideal logo would have its influence in an actual scene that could be found in Jefferson County
  
  If you are unfamiliar with Jefferson County, here are some search terms you can use to look for pictures of the region:
  Harpers Ferry
  Charles Town
  Shepherdstown
  Jefferson Rock
  Appalachian Trail
  C&O Canal
  Jefferson County Courthouse
  Shepherd University
  Middleway Historic District
  John Brown's Raid
  Washington Heritage Trail
  Appalachian Mountains (Also called the Blue Ridge Mountains)
  Shenandoah River
  Potomac River
  
  
  Would prefer the design have a color and an all black version.

Nice to have

• Classic design reminiscent of a vintage travel poster. Should include a scene of Jefferson County that would make visitors want to travel to our region.
  
  Designs we like:
  NOTE: These are the type of artistic illustrations we like, but DO NOT represent Jefferson County.
  http://www.mysterybayfarm.com/
  
  http://pinterest.com/pin/115756652892660263/
  
  http://wadahp.files.wordpress.com/2011/04/final-washington-main-street-logo-color.jpg
  
  http://3.bp.blogspot.com/-DY8y10EDRDo/TWbGgDFBilI/AAAAAAAAANg/aROgXL1s0lk/s1600/Main%2BStreet%2BLogo%2B1.2.jpg
  
  http://www.studio105.com/jareds-gallery-george-washington-parkway/ (love this whole series)
  
  http://www.puppiesandflowers.com/wpbeta/wp-content/uploads/2010/01/vintagePosters03.jpg
  
  http://www.puppiesandflowers.com/wpbeta/wp-content/uploads/2010/01/vintagePosters00.jpg
  
  http://www.arts-wallpapers.com/vintage/Travel_Vintage-Posters/imagepages/image55.htm
  
  
  

Should not have

• No casino references. (Horse racing okay)
  No overly modern designs.
  Prefer a font that is free and in the public domain.
  No designs that use stock clip art.