Business Consulting Startup needs logo design

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This customer received 73 logo designs from 21 designers. They chose this logo design from FULLSTOP as the winning design.
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need logo for continuous improvement consulting group that focuses on eliminating waste in business processes to free up cash and time flow. the business is called "Above Board Business Services". we would like to see designs that present a professional but fun impression. not silly fun but exciting fun. think clean, straight forward, removing obstacles, catalyst for positive change, simple and honest.
Updates
Project Deadline Extended
Reason: I realize summers are busy with work and play. The project launch was poorly timed with this in mind so we added an extra week. Thank you for your input. Looking forward to your submissions.
Added Thursday, July 03, 2014
We appreciate all the entries thus far. They have caused us to realize that we are more impressed by the logo's that accentuate "Above Board" more than those that use the abbreviation for the company "ABBS". We will update the brief to include this preference.
Many impressive entries thus far!!
Added Friday, July 04, 2014
Target Market(s)
target audience is small business owners based in southeastern US. mainly manufacturing but some professional and retail operations. most are conservative in spending and are risk averse.
Industry/Entity Type
Business
Logo Text
Above Board Business Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- logo will be used on promotional type material and must be flexible for simple letter head but attractive (with potential coloring added) enough for the outside of a marketing kit (pocket folder/brochure)