Logo Revamp - Island Concrete

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This customer received 101 logo designs from 38 designers. They chose this logo design from xyMotion as the winning design.
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Logo Design Brief
Existing logo is almost 20 years old - Need to update / renew / modernise.
Cannot lose the brand image. Company is the market leader & the logo is very well known in the local market.
Open to changing the shade of the blue, but design must be blue or predominantly blue. Not opposed to adding a Colour.
Not opposed to changing Font.
Will be used on Heavy Equipment (incl. Concrete Mixer trucks) as well as Promotional Material, so please avoid making logo longer/wider.
Should suggest Strength / Quality / Professional / Reliable
Please include an optional use Tag Line "La Concretera"
Will require artwork as Vector File format also.
Updates
Project Deadline Extended
Reason: Still receiving good potential new designs. Will definitely start to wrap it up at the end of these extra 3 days so go ahead and submit your designs please. Thank you
Added Sunday, May 25, 2014
Industry/Entity Type
Concrete
Logo Text
Island Concrete
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Retain at least the basics of existing symbol - it must be still recognisable as current logo - this is an update/modernisation and not a complete change
Use height/width ratio no wider than 2:3 (can be less but no more)
Nice to have
- Tag Line "La Concretera" should not be an integral part of the logo but for optional use depending on publication/use