please design a road sign for "washology"

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This customer received 208 signage designs from 50 designers. They chose this signage design from Dry Media Design as the winning design.
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Signage Design Brief
1. double sided sign with an impactful arrow
2. 20 feet tall and 8 feet wide.
3. use blue, green, silver primary colors. accent with yellow or black or even red
4. make the sign as much like the sketch as possible.
5. tagline "for car and planet"
email me at karimjamal@me.com for more direction. karim
Updates
1. changed my brief
2. increased my budget from 360 to 750
3. made it nonrefundable
looking for new logo ideas for "washology". thanks.
Added Thursday, July 03, 2014
Project Deadline Extended
Reason: i've changed this brief, more than doubled the budget and made it non refundable. thanks
Added Thursday, July 03, 2014
see recent attachments and rewritten brief. please design the roadside sign with your logo ideas. i thank you all for your creative efforts. karim
Added Friday, July 04, 2014
Please see most recent sketch
Added Friday, July 11, 2014
Target Market(s)
appeal to men and women age 25 to 60.
Logo Text
washology
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- i like cursive but open to other suggestions
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- please look at the dimensions of the previous washology sign. i want to get away from the car and tunnel wraps on the top of the previous sign design. the hand drawn outline depicts the general look of what im after. i would like new ideas with a different font and fun colors and with an arrow pointing towards the property line. the sign will be two sided and will face oncoming traffic. the sign, perhaps the tall base portion of it, should display the tagline and tie into the building design.
to reiterate:
1. a fun exciting font in a word mark logo or a combination word mark/abstract logo
2. easy to read off a 20 foot sign from a busy road
3. design the sign and imagine the top portion and the arrow primarily lit with neon. (see hand drawn outline for the general look im after)
4. use of an arrow on the sign towards the property line. (i like the design of the attached arrow in "shinedango" but a more curvilinear one may work better)
5. base of the sign to tie aesthetically with pattern and color of the glass facade of the carwash building. (see attachement of glass pattern)
6. show the tagline (for car and planet) somewhere on the sign