Production Machining and Fabrication business needs a logo design

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This customer received 134 logo designs from 42 designers. They chose this logo design from ONW as the winning design.

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Logo Design Brief

We need a logo design for a manufacturing company called "Mustang Machine Works, INC" based in Mustang, Oklahoma. We specialize mostly in oil field production and fabrication but our product offering extends far beyond that into other machine components and parts. We also build large skid platforms for heavy equipment used on drilling and pumping sites. The company was established in 1998.

I have made our logos in the past but have never produced one that I liked enough to put on our letterhead, business cards, shirts, signs, etc. I would like to see a design that uses black and white with possibly some accent color such as red, blue, or green BUT I am open to any design or color scheme as long as it looks good on both a black background and a white background. For our T-shirts I would like something small I can put on the front chest pocket and maybe something larger that I can put on the back of the shirt.

A few ideas I have that can be expanded on:

One that incorporates the outline of Oklahoma
One that uses the abbreviation "MMW"
One that spells out our entire company name "Mustang Machine Works"
One that incorporates oil field items (drills, rigs, pumps)

Do not limit your designs to my lame ideas, I am no good at this stuff!

Im not opposed to bordered or borderless designs or even a logo with a crest or shield. I don't mind our location being on the design either. Again, I am open to any kind of design that a more creative mind than mine can come up with. Surprise me.

THINGS I DO NOT WANT:
No horses.
No cars or automotive look to the design whatsoever.
No gears.
No diamond plate or "chrome" lettering.

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Updates

Designers,


First off I'd like to say thank you to everyone who has submitted designs thus far, they're looking great! I wanted to give everyone a heads up of some decisions I've made after seeing the first 77 designs. 

1) I am leaning towards a red/black/white color scheme in the logo
2) I want "MMW" and "Mustang Machine Works, INC" included in the logo
3) I'd like to see some sort of object in the logo (abstract or not) BUT I would like to lean away from using an Oil Derrick in the design. I know I had this included in my brief but after seeing all the designs that have used a derrick I have decided not to continue in that direction. I apologize for any inconvenience this may cause.

If anyone would like to submit some altered designs or new ones that would be fantastic, if not I completely understand. I have a few favorites out of the ones I've seen but I will not make my decision until the close of the project. 

Thanks again,

Nathan Harris

Added Sunday, May 18, 2014

Target Market(s)

The target market for a business such as mine is a very difficult thing to try and reach with advertising. But as far as this logo goes, I want something along the lines of other oil company logos. I will provide some examples as attachments

Industry/Entity Type

Automotive

Logo Text

"Mustang Machine Works, INC" or "MMW"


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

ec2027
ffffff
000000
5c5c5c
0456a4
c4c4c4

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must look professional, masculine, not overly complicated, and not too busy.
Nice to have
  • shape or outline of Oklahoma is nice but not 100% necessary, Preferred color scheme is Black, white, and either red/green/or blue
Should not have
  • No horses, no cars, no automotive parts, no gears, no chrome or diamond plate lettering.

Files
Download all files - 0.1 MB
JPG
Payments
1st place
US$360
Participation payments x 2
US$20
Total
US$400

Project Deadline
19 May 2014 20:01:48 UTC
Language

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