Logo Design Project for fresh and modern home furnishings business Homana.

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This customer received 111 logo designs from 30 designers. They chose this logo design from SilverFire as the winning design.
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Logo Design Brief
We need a logo for a new UK based online business that currently sources and supplies a range of good quality home furniture, but will also branch out to include other home furnishing items / accessories (lighting, storage units etc) in the near future. The brand is aimed at young to middle aged professionals.
The logo needs to communicate; fresh thinking, good quality (service and product) and a fair price, yet it should not be too exclusive/up market.
We also need all standard logo variants (reverse out, small, etc) and brand swatch/pallet and details.
Target Market(s)
Young to middle age professionals
Industry/Entity Type
Business
Logo Text
Homana living
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the brand name 'Homana' ideally supported by sub text 'living', potentially also incorporating the domain www.homana.co.uk, although appreciate that this may be too crowded and so is not mandatory.
The logo should be clear, and obvious - nothing too clever. Yet it should be stylish. 'Homana' is the brand name, 'living' is sub text.
Should not have
- The logo needs to portray a company that supplies good quality items at an affordable price. It should not look cheap, yet should not appear exclusive.