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The Matterhorn Foundation- Time for a New Approach!
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This customer received 84 logo designs from 42 designers. They chose this logo design from ONW as the winning design.
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US$400
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84 designs
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42 designers
Logo Design Brief
We need a smart logo design for our new foundation "The Matterhorn Foundation". Our mission is to identify and advance innovative and compassionate solutions through the support of research to improve and extend the lives of cancer patients. The story of Edward Whymper's successful summit of the Matterhorn is our inspiration. This mountain had taken more lives than any other in Europe and seemed impossible to overcome. Whymper could not be dissuaded, wondered if climbing from another direction might work. He kept at it, eventually finding a hidden "staircase" of ridges leading to the top. Success! Whymper's law - "to always look for an alternative approach". That brings us to cancer. Billions of dollars are spent but we are not winning the war on cancer. More people are diagnosed & cancer is taking more lives. The Matterhorn Foundation supports innovative cancer research and helps advance promising high impact solutions. It's time for a new approach! We need a logo that will grab attention and help us find ways to control cancer. Clean, modern, bold, optimistic & powerful are some of the characteristics we hope to portray. We're thinking of using "It's time for a new approach" as a tagline but that has not been finalized so feel free to try to use it or not.
Updates
Thank you to all of you designers who submitted design(s) for The Matterhorn Foundation. The work is outstanding and there were numerous designs that we loved. Of course we had to narrow it down and are now finalizing our decision with our 3 finalists. We'll be in touch to announce the winner very soon.
Added Saturday, May 24, 2014
Target Market(s)
Individual donors who embrace the need for smarter research to bring innovative cancer solutions to patients as quickly as possible. Our supporters tend to be successful, innovative problem solvers and impatient with the status quo/bureacracy that is part of commercializing new drug therapies today. We have 2 main sub segments- age 25-40 social media regulars and those age 60-80, health oriented and socially responsible
Industry/Entity Type
Foundation
Logo Text
The Matterhorn Foundation
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We're open to considering all options and do not have preconceived design ideas or elements
Nice to have
- see above
Should not have
- see above