Barrington Laundry Co. needs a logo
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This customer received 94 logo designs from 45 designers. They chose this logo design from Alex Martin as the winning design.
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Logo Design Brief
We need a logo design for my company, based in Newcastle Upon Tyne (UK) that could be used on a variety of marketing material. Barrington Laundry Co. provides laundry and dry cleaning services to a variety of both corporate and local customers. We are regarded in the North East of England as being the finest dry cleaner in the region. I would like a fairly contemporary design that goes beyond the normal "washing machine" type logo. I have no preference whether the company name is actually included in the logo or not but I would have to be able to position the company name near the logo if used on stationary for example.
Updates
Thank you to all designers ( 45 & counting ) who have presented work to me. I am overwhelmed with the results to date. Once the brief closes tomorrow I will decide which logo I will use going forward. I wanted to thank you all so far. I will be in touch.
Added Sunday, May 11, 2014
Thanks to all designers for their contribution. I will endeavour to come back with feedback shortly but I may not get chance to feedback to you all due to the number of designs received. Decision will be made by tomorrow 13th May. Thank you for your patience.
Added Monday, May 12, 2014
Target Market(s)
Corporate ( Hilton / Jury Hotel Group / BBC ). Our customers are a mix of ages but we are regarded as "more expensive" than the average dry cleaner / laundry company in the region so we tend to attract customers with a high disposable income.
Industry/Entity Type
Dry Cleaning
Logo Text
Barrington Laundry Co. ( see above comment )
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Contemporary .. don't like fussy over complicated logos
Should not have
- Old style fonts. No washing machine, irons in logo - sterotypical images