New Forest Floors - High Quality Flooring Business Launching New Prodcut Range

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This customer received 41 logo designs from 18 designers. They chose this logo design from nvisiondesign.co.uk as the winning design.
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Logo Design Brief
Logo required for Bespoke Timber Flooring Product - targeting Architects, Designers and Specifiers in London. Design led, new and innovative product - but produced by hand here in the UK. We'd like to use the logo on product labels, stationary and hot brand for stamping onto our samples. Our flooring is mostly Oak - indigenous British Tree, like the New Forest it is very "English" but the image we want is not too folksy as our clients are designers.
Target Market(s)
Architects, Interior Designers & Specifiers. Product is expensive and unique - price point is top 20% of market.
Industry/Entity Type
Flooring
Logo Text
New Forest Floors
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo will be used as a hot brand - burnt onto the back of samples - so needs to be simple enough to work in that format
Nice to have
- Bold contemporary Text - in our minds we have envisioned an Oak Tree - or some sort of forest.
Should not have
- Frills - fluff - anything complicated