• A$200

• 81 designs

• 27 designers

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Logo Design Brief

Task Description

We need a logo for a new online retailer of fashion inspired upholstered furnishings (lounge chairs, bedroom chairs, ottomans and cushions etc).

The logo needs to be able to be used across our website, stationary, marketing and promotional materials.

The company name is Mandy Luff.

The company will service the Australian market primarily through an online presence and rely heavily on social media as a promotional strategy. The company has plans to will evolve to service a global market.

ABOUT MANDY LUFF;

Mandy Luff, the individual, is the founder and creative designer behind the business.

Mandy Luff, the company, aims to bring unique, interesting and fun one- off pieces to the Australian consumer via its online store.

The business is being created as a result of our own experiences looking for unique and individual pieces that are not offered by department stores and other furniture retailers

OUR VISION AT MANDY LUFF;

Helping our customers feel fabulous every time they walk into a room and see one of our pieces.

OUR MISSION AT MANDY LUFF;

At Mandy Luff we believe that every room deserves a feature piece of furniture, whether that be in the foyer of a hotel, fashion boutique, bedroom, dining or lounge room.

We provide exclusive and premium pieces that allow customers to style and decorate slightly outside the main stream of furnishing stores.

We are a niche retailer who sources products that allow us to keep our collection unique and exclusive so as to maintain our target markets interest.

TARGET MARKET:

A person that seeks quality furnishings, who have their own sense of identity and style independent of the offering of the chain stores, department stores and luxury brand retailers. (Or have the desire to develop their own style). This group consumer have higher than average disposable income and take pride in how they present their living/work space.


LOGO DESIGNS WE LIKE:

We are looking for a logo with a modern arty/fashion edge, but in the classic design of the following examples:

Chanel
http://screencast.com/t/noTtB9wDbKJS

Yves Saint Laurent
http://screencast.com/t/iDIWRFGTz

Alexander McQueen
http://screencast.com/t/6YnXYPci

Target Market(s)

As indicated above

Industry/Entity Type

Marketing

Logo Text

Mandy Luff

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.