• US$200

• 65 designs

• 25 designers

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Logo Design Brief

**Successful collaboration on this project will lead to numerous other projects****

Overview: Need a logo developed for a new consumer product with the trademarked brand name of "EnergEyes." EnergEyes is a portable stick similar to Chapstick in size that consumers can apply throughout the day to relieve tired and heavy eyes. The product is ideal for use after restless nights, staring at a computer screen all day, driving long distances or simply when the user wants a revived and refreshed feeling without having to drink coffee or energy drinks. EnergyEyes is not a high end expensive cosmetic product, rather it is an effective solution that provides great value to the mass markets. The logo needs to balance the premium brand look with the ability to clearly convey the brand and efficacy in a crowded market.


Target Market: The initial target market will be women age 45 and up as they have been identified as the most likely to purchase. However, the logo needs to be appealing to ALL women and have the flexibility to create a product for men.

Distribution Channels: Product will be sold in mass market, drug and grocery retailers such as Walmart, CVS and Kroger in the over the counter drug section, beauty/cosmetic section and possibly front of store.

Price point: Retail price is expected to be less than $10

Target Market(s)

Women 30+

Industry/Entity Type

Computer

Logo Text

EnergEyes

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• While EnergEyes is not an expensive cosmetic product, consumers seem to put more trust and faith in products that have a higher end look. Therefore, I want to balance a premium and trustworthy look with efficacy, believability and approachability.

Should not have

• Do not want logo to seem gimmicky or cheap