Health and fitness company iPhone app logo
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This customer received 28 app designs from 10 designers. They chose this app design from UsBeingUs.com - Debs as the winning design.
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App Design Brief
Brief:
To design a new logo for Fun Run Trainer - for the iPhone App Store and the iTunes App Store. The logo will also be viewed as the main icon on an iPhone when someone has downloaded the App.
What is Fun Run Trainer?
A treadmill application that allows the user to practice running an event or route anywhere in the world on a treadmill as if they were there with precise inclination settings and a virtual map that moves at the speed you are running.
Copy:
If the logo doesn’t include a treadmill image the word "treadmill" may need to be included as it is not in the name of the App. Logo text is not essential if the logo design is a good representation of what the app is and who it is designed for, i.e. treadmill running app.
Logo Size: once approved we need the icons in the following three pixels sizes
57x57 (low-res main screen icon)
114x114 (high-res main screen icon)
512x512 (iTunes store icon)
More Information: www.funruntrainer.com or search for Fun Run Trainer in the iTunes App store.
Target Market(s)
iPhone users that enjoy running. Our users are not necessarily pro runners, they enjoy competing but it is not their livelihood. It's for people that might attend a corporate challenge event, or have set a personal fitness goal. 25-45 year olds. Tech aware.
Industry/Entity Type
Fitness
Logo Text
(None provided)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have rounded edges as seen in examples in the attachment.
Nice to have
- The logo needs to look expensive, worth paying a premium for. It should use colours that help achieve this like chrome, silver, gold, metalic colours.
- The logo needs to help communicate that this is an app for treadmill users and uses routes, this may be communicates somehow by the border?
Should not have
- See attachment.