Healthculator - Logo Design Project for Scientific/Academic Group

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This customer received 106 logo designs from 24 designers. They chose this logo design from Atvento Graphics as the winning design.
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Logo Design Brief
We need a logo design for our web site (web site development will follow logo). We are a scientific/academic group that conducts world-leading research in the area of health risk and the meaningful display of quantitative information. At our original launch, there was wide-spread media coverage with hundreds of thousands people calculating their life expectancy in the first few weeks (www.rrasp-phirn.ca/risktools). Now we want to build a dedicated web site and add new tools. The key concepts of our work are healthy living (good diet, physically active, etc.) and calculation (e.g., life expectancy). We have had positive feedback regarding the image of a calculator to convey our work. However, we are not constraining the design to include a calculator. More importantly, we would like the logo to convey credibility without excessive formality.
Updates
Thanks for the interest so far.
The designs coming in so far have helped us clarify a few design elements.
1) We would like an icon that is distinguishable from a typical government agency bureaucratic institution. We are based mostly in North America and it seems like every health agency has an icon of people holding hands in a circle or a butterfly sitting on a flower. We do not want an icon of people holding hands.
2) We are looking for a style that is professional, but it can also be playful. Think of Google. We all understand that there are a lot of really smart people at Google, but at the same time the corporate image (and logo) is a little playful - almost winking at us. Well, we are similar. We are confident that we create the world's best health calculators - but we don't work in government and so can be a little playful.
3) Design elements that are really important are "calculation" and "health" - preferably "healthy living". We weren't sure going into the design competition whether we wanted to be abstract or blatantly obvious about "health and calculation". We now lean toward the obvious side, but this still means that the concepts of "health" and "calculation" could be stylized. For example, we remain quite open to the image of a calculator, but it should be easily distinguishable from the sort of icon or image that you would see if you quickly did a google image search. If it is a calculator, it is important to have a strong design element of "health", preferably healthy living.
4) We will be building a website following logo design. Right now we are leaning towards a website with a lot of white space and a large central "calculator" with buttons that represent different types of calculations that you can perform (e.g. life expectancy based on healthy living). Again, think of Google or Wolfran-Alpha. Lots of white space, inviting the user to make a calculation.
If there is a strong calculator element in the logo, then we would then carry design elements from the logo into the larger website calculator and perhaps use just the letter word mark (or word mark and health elements) on the splash page (maybe in the calculator display?). If so, we would reserve the combination logo for other purposes and web pages. This may mean that we would may need to request additional work from you - which we would pay for.
Added Monday, September 24, 2012
Two notes:
1) We will be extending the project deadline. We've had an unexpected staff change. We are very apologetic to everyone who has been making a big effort to get designs in for our first deadline.
2) Here is a link to an icon we like from a partnering company. The company connects together different health information systems.
http://www.cliniconex.com
We posted the example because we don't seem to be getting more stylized versions of logos and seems to be a potential approach to maintain a strong calculator element, be very distinctive and also add "healthy living" in a way that isn't nearly pasting something on to the calculator. That said, we are not designers ourselves, but interested to see if inspires others as it has us.
One element that isn't working for us is a calculator with the addition of leaves. A real challenge seems to be to have a very clean and clear image that conveys both the aspect of calculator and healthy living.
Added Friday, September 28, 2012
Project Deadline Extended
Reason: We've had an unexpected staff change. We are very apologetic to everyone who has been making a big effort to get designs in for our first deadline.
Added Friday, September 28, 2012
Project Deadline Extended
Added Tuesday, October 09, 2012
Project Deadline Extended
Reason: Sorry folks. We are still regrouping after unexpected staff changes.
Added Thursday, October 18, 2012
We are back from our delays! Thanks for everyone's patience. We are hoping to finish the competition soon, but are aware that we have been slow to give feedback.
If needed, we'll probably add a few days to give designers a chance to encorporate suggestions.
Added Tuesday, October 23, 2012
Project Deadline Extended
Added Wednesday, October 24, 2012
Target Market(s)
general population
Industry/Entity Type
Health
Logo Text
Healthculator
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Word based logo
- Transparent background (will typically use on a white
background)
- Supplied as a Vector image
- Displays and scales well on web and smart phones.
Nice to have
- - Icon that helps convey brand
- Duel colour in the name – such as in the DesignCrowd
wordmark.
- Grayscale or black/white and a colour version
Should not have
- - Complex drawings
- No subtle gradients (as these do not print well at lower
resolution)