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Logo Design Brief
We are seeking a Corporate Logo. We need a design that looks good on white or black backgrounds (the same design with an alternate color scheme would be fine).
Elyxor, Inc Brief
Elyxor is pronounced "Elixir". The following describes Elyxor’s market, culture and customers to assist in the branding of the company and specifically to develop a logo tag line and elevator pitch. Elyxor needs to project several attributes:
* Visionary
* Professional
* Competent
* Fun / Entertaining
Elyxor needs a logo that can project those four attributes with the last being the most difficult but important based on the experience we will be delivering with our initial applications.
What is Elyxor?
Elyxor is a software company that develops and deploys business and consumer applications for mobile devices in the retail and consumer goods manufacturing vertical. The name Elyxor is meant to invoke a pleasant experience to solve a painful problem in the same way an elixir was a sweet tasting fluid to hide a bad tasting medicine.
Elevator Pitch;
Elyxor delivers an engaging customer experience that ties mobile marketing and commerce within a fun to use set of consumer and enterprise applications. The application is built on a highly scalable and extensible mobile architecture that supports rapid development and deployment of applications.
Who is Elyxor?
Elyxor is founded by 3 friends who have worked together off an on for 11 years. The founders along with a couple of early principal engineers on staff are a team of solid engineering, technology and industry domain experts who can be trusted to deliver a quality product and stand behind its work.
Who are Elyxor’s customers?
Elyxor’s primary focus is on retail and consumer goods manufactures that have a compelling business case to move beyond the web and other traditional sales channels to mobile applications but lack the strategy, technical expertise and operational capability to support and integrate this new mobile channel into the business model. Their products require rich visualization and presentation combined with commerce and social media.
Industry/Entity Type
Architecture
Logo Text
Elyxor
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- The design should not have a large number of colors (like the NBC logo, but should also not feel corporate (like a single color stamp of the name).