Logo Identity for New Self Storage Company

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This customer received 33 logo designs from 18 designers. They chose this logo design from lukedavies as the winning design.
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"U Lock It" is a new business in the mid-to-high end 'self storage' market. The first facility is under construction and will offer common self storage units (with and without air conditioning) plus storage for RV/campers, boats, and trailers.
There is an attached picture with some simple logo doodles. Plus an example picture of an outdoor sign with electronic LED that is similar to what will be installed along the highway to advertise the business.
Target Market(s)
Individuals who are looking for a secure, professional facility to store their important possessions.
Industry/Entity Type
Construction
Logo Text
U LOCK IT STORAGE
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The color red to be used as a primary color in the logo.
Nice to have
- The logo will convey a sense of security.
Maybe incorporate an image/shape into the logo - ie a 'lock' or other design.