• A$340

• 22 designs

• 6 designers

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Banner Ad Design Brief

We need banner ads and an eDM header to promote HowToHR.com.au (not currently live but logo and site design complete).

Banners should ideally be in flash with back-up gifs but we would be open to just animated gifs as well.

Banner sizes to be delivered are:
300x250
729x90
468x60
160x600

Best to keep banner file size under 25kb if possible (based on standard publisher specs)

For the eDM header, it should be around:
600 wide x
150-200 high

The advertising role is to promote the websites services which are related to making HR easy for small business owners - specifically relating to recruitment, induction, engagement and employee exit. I'll attach more details on this.

Target Market(s)

Small and medium business owners - slightly male skew

Industry/Entity Type

Small Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must match the look and feel and colour palette of the logo and website design that will be attached to this brief.
  
  Must look professional
  
  Must follow the copy guide for the frames as outlined in the attachment - there are 2 options for frame 3 listed. I'd like to get 2 sets of banners developed to cover both options.
  
  Must have clear call-to-action

Nice to have

• Nice to have sophisticated animation if possible
  
  I've added two potential images that could be used - either could be used to illustrate the 'Save time and improve results' line -
  one focused on finding the right person
  one is focused on improving results through a team
  
  You could potentially use a screen grab of the site homepage in the design too - but only if eligible since none of the copy on it is finalised.

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Files

Download all files - 2.5 MB