Web Design Project - for professional writing website

Want to win a job like this?
This customer received 11 web designs from 3 designers. They chose this web design from pb as the winning design.
Join for free Find Design Jobs- Guaranteed
Web Design Brief
This website is a shop-front for a professional writing company. The company specialises in writing resumes, cover letters and other personal career documents, such as LinkedIn profiles. It also performs a range of other professional writing services, such as technical writing and tender documents.
Customers use the site to get information about career documents, find out about our approach and order online.
The key brand idea that needs to come across is craftsmanship, in the sense of old-fashioned ideas of skilled trades. The working title business name is The Word Smith and I would like the graphic design of the site to draw inspiration from old-school trades and craftspeople, like blacksmiths.
I will be programming the site myself in Joomla.
Updates
Some websites I like:
Added Monday, August 06, 2012
Project Deadline Extended
Reason: Still looking for submissions from a range of designers.
Added Tuesday, August 07, 2012
Target Market(s)
Australian workers, particularly white-collar professionals
Industry/Entity Type
Graphic Design
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Each page must have space on either the right or left-hand side for a contact for and live chat button.
Nice to have
- One current idea is to have the site primarily black and white (with some strategic use of colour to keep it interesting) and to use imagery of wrought iron however I am open to alternatives.
Should not have
- No Arial in the fonts
No cartoons in the graphics