Katydids Fundraiser

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This customer received 7 flyer designs from 3 designers. They chose this flyer design from disign as the winning design.

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Flyer Design Brief

I need an 8 1/2" x 11" (portrait) black & white flyer design. This flyer will be handed to family, friends colleagues and church members informing them that The Corporate Conquerors Ministry is selling Katydids for $10 can. The flyer is black & white since this is the most cost effective way to reproduce thousands of copies. I am looking for the tone of the flyer to be artistic, sleek and warm. The money from this fundraising event will support the ministry as well as set a new standard on how to raise money for other ministries.

Note: Only poor quality images of the Katydids cans are uploaded. Better graphics will be available prior to finalizing the design.

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Updates

Hi designers;

I just wanted to make a clarification in the brief.  There is some confusion about $10 (cost of the Katydids) and the request for African American iluustrations.  These two lines ran together in the brief.  All of you understood that the cost of the Katydids is $10. 

In the design, I would like an illustration of an African American male & female.  Since "people" benefit from the fundraiser, I would like to include people in the flyer, besides it adds a nice "warm" feeling to the overall design.

Please note that these flyers are black & white because copies will be made.  So photographs of people are not going to work as they won't xerox clearly.  The black & white images I uploaded as examples were chosen because they don't lose any clarity or sharpness when they are photocopied in black & white.

I will be happy to answer any additional questions.
Thank-you. 

Target Market(s)

In order of priority:
Primary target: Church members, family members
Secondary target: General Public

Industry/Entity Type

Ministry


Look and feel

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Conservative
Economical
Upmarket

Requirements
Must have
  • Black & White Only (see attached examples)
  • Statements:
  • 1. Quote about chocolate in headline:
  • “Save the earth. It's the only planet with Katydids.”
  • Revised by Jill Lewis
  • 2. Corporate Conquerors Ministry of Bethany Baptist Church
  • 3. Katydids
  • 4. Soft, rich caramel and fancy pecans covered with real milk chocolate
  • 5. $10
  • 6. African American Male & Female illustrations
  • Graphics: Picture of the can and the actual chocolate covered pecans (see attached)
Nice to have
  • Back in the 1970's and 1980's Katydids were sold in a white can with very different graphics (see attached). This can is what most people over 30 yrs. old remember as the original Katydids. It would be nice to include this can in the background (ghosted out) to let people know these Katydids are the same Katydids that have been sold since they were introduced.
Should not have
  • Color

Files
Download all files - 4.9 MB
Payments
1st place
US$310
Participation payments x 4
US$15
Total
US$370

Project Deadline
26 Sep 2010 14:00:00 UTC
Language

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