• A$650

• 282 designs

• 99 designers

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Logo Design Brief

We need a logo for a new online retailer of mens accessories (brief cases, messenger bags, ties, cufflinks, wallets, credit card holders/cases, business card holders/cases, iPad and iPhone covers, scarves etc).

The logo needs to be able to be used across our website, stationary, marketing and promotional materials.

The company name is Upea.

Upea will service the Australian market primarily through an online presence and rely heavily on social media as a promotional strategy.

ABOUT UPEA:

Upea is a Finish word which translates to English to mean FABULOUS, GLORIOUS, LUXURIOUS, SUMPTUOUS.

Upea aims to bring FABULOUS, GLORIOUS, LUXURIOUS, SUMPTUOUS men’s accessories to the Australian male via its online store.

Upea is pronounced “O-pay-a”

The business is being created as a result of our own experiences looking for accessories such as bags, belts, ties, cufflinks, scarves and being limited to the choices offered by departments stores and the luxury design houses. Limited choice and poor face to face shopping experiences in the premium end of the market we are addressing with our business Upea.

OUR VISION AT UPEA:

Helping our customers be fabulous every time they leave home – to look great, feel great and be great!

OUR MISSION AT UPEA:

At Upea we believe that every man deserves to look great, feel great and be great!

We provide Australian men with exclusive and premium accessories that allow them to determine their own style independently of the main stream fashion and design houses.

We are a niche retailer who tailors our offering, sourcing products that allow us to keep our range tight and exclusive so as to maintain our target markets interest.

TARGET MARKET:

Single and married men aged 25+ who are looking for premium quality accessories, who have their own sense of identity and style independent of the the offering of the chain stores, department stores and luxury brand boutiques. (Or have the desire to develop their own style). This group of men have higher than average disposable incomes and take pride in how they present themselves professionally and socially.

Target Market(s)

As per target market description above in the task description section.

Industry/Entity Type

Credit Card

Logo Text

Upea

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo needs to convey the feelings of: fabulous, glorious, luxurious, sumptuous, magnificent. These are the feelings our customers have when looking at our product range.
  
  The logo could include the tag line words of "look great, feel great, be great" but this is not essential and would depend on how inclusion would support the feelings mentioned above.