Australian Deodorant Brand Needs Ad For Distributor's Catalogue

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This customer received 12 advertisement designs from 4 designers. They chose this advertisement design from studio-sfp.com as the winning design.
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Advertisement Design Brief
NASANTA is the brand of a magnesium based deodorant made in Australia. The website of the business is www.nasanta.com.au, but you'll see it is due for a major overhaul. For now, we need an ad for the yearly catalogue of our distributor in the East Coast. This catalogue goes to the point of sale (retailers) NOT the end user.
CATALOGUE INFO
Frequency: Annual
Print Run: 10,000
Format: High quality bound A4 publication
Distribution: Qualified Health Care Practitioners, Health Food Stores, Pharmacies, Students
ATTACHMENTS
• High resolution photo of the product
• Typefonts we use (although we are open to new suggestions)
• EPS and a PDF with a rough outline of the content of the ad to get you started. We are expecting a sophisticated design which can incorporate all this information.
Target Market(s)
Qualified Health Care Practitioners, Health Food Stores, and Pharmacies in the states of Queensland, New South Wales and Victoria.
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ADVERTISEMENT SIZE
• ¼ Page (Vertical)
• 95mm wide x 133mm high
FORMATTING REQUIREMENTS
• 5mm bleed
• Ad format required is a high-resolution, editable PDF or EPS.
• Minimum font size is 7pt (smaller font sizes are unreadable).
• Image sizes must be 300 dpi
• Colour must be CMYK
• All fonts should be embedded into the final artwork or outlined
Nice to have
- USE OF COLOUR
Grey is our signature colour, but we welcome the use of unisex colours. We're thinking orange like used in http://www.2xu.com, but we'll leave it up to you.