• US$200

• 41 designs

• 18 designers

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Logo Design Brief

BOOCHIES is a local family daytime restaurant located in Santa Barbara, California. We need a logo design that can be converted to our sign outside our cafe. The designer who wins this job will also get a subsequent job to redesign our company logo for a separate, but connected contest.

This logo should feel like a fun family location, but the design also needs to represent the innovative foods and beverages we sell. We are selling all original natural, organic foods and healthy beverages like juices, smoothies, shakes, and hot and cold tea drinks.

The three colors we want to use are Indigo, Orange, and Yellow. You can refer to this website for our color scheme: www.justgoodenergy.co

BOOCHIES (all caps)
naturally delicious (lower caps, justified left, right, or centered, whatever's clever)

The design + font(s) also need to have a level of sophistication and be flexible enough to use for other marketing materials such as business cards, flyers, and our website. We are hoping to have fonts that can be used through all of our brand ID materials.

Have fun with it and reach out with any questions!

-The Boochies

Target Market(s)

Women and Mothers, and thirty+ men and women who want to live, feel, and eat better.

Industry/Entity Type

Restaurant

Logo Text

BOOCHIES naturally delicious

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Parishish, Andalus, gouldy old style, book antiqua, perpetua (something elegant, light, and fun, but not pretentious)

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We need a BOOCHIES logo that works with and without the 'naturally delicious' locked under it. The font for 'naturally delicious' would also be used for other product names and subsequent branding, including labels and website. The logo will also be converted into a store-front sign, so the lettering will need to be legible enough to be seen from afar. That is not to say that the lettering cannot be stylized or characterized. It just needs to be able to look good on a relatively big sign scale.

Nice to have

• Logo would use indigo as the color for BOOCHIES and an orange/yellow for 'naturally delicious'. our color scheme is more obvious at our developing site: www.justgoodenergy.co. We would like to somehow communicate that the foods are more natural, organic, and veggie/fruit based, and more on the specialty/gourmet side.

Should not have

• we are selling desserts, but we don't want to look like a dessert company selling ice cream. There is an irony to Boochies. While it reads kind of childish, it is representing very sophisticated gourmet healthy foods. We are not selling coffee, tea rather, so please do not focus on hot beverages.