• £315

• 75 designs

• 37 designers

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Logo Design Brief

The Physics Focus blog will launch September 2012, featuring prominent physicists from around the world. The blog will be an open platform for debate, discussion and idea sharing among experts and those simply with an interest in the field. The ultimate goal is to engage the online community in an open and engaging debate about physics issues.

Our audience is diverse, technologically and internet savvy with an interest in social media. They are reading things like Wired, Boing Boing and Mashable. They might get news from New Scientist. They will be drawn to the blog first by the contributors, but ultimately to stay and comment themselves. The focus will be on engaging the public, making content accessible without diluting the message.

The logo should be typographically led. Our audience is diverse, and physics is such a broad field that attempting to illustrate the concept would make the focus too narrow. We are open to ideas and want this logo to be colourful, open, engaging and clear.

The logo will appear across the top of the blog and should ideally be horizontal in layout. We intend to use it as a starting point for branding the blog including colours and font. We have the following references and ideas for direction, but are looking for new ideas for this logo.

• Supergraphic blog logo: This logo is appealing in its simplicity. It would be interesting to see interpretations of this concept with or without the circles for Physics Focus.
• Zaragoza 2016: This logo appeals in layout and style. A physics slant would change the vertical illustrations. Please do note that these should be abstract in order not to narrow in on one field of physics, but rather to make the focus physics as a whole. Possible to interpret with a discussion / blog stance with talking heads?
• Equation: Another idea is to interpret the Physics Focus text into a faux equation with the dots, lines and arrows leading into ‘Focus.’

These ideas are only reference points, and we are open to a completely different interpretation of the brief. We don't have a colour palate in mind, or specific fonts. Just please do keep in mind our audience and the importance of our appearing as an open forum blog.

Target Market(s)

The physics community, including experts and those with an interest. Media savvy, used to websites, blogs, social media.

Industry/Entity Type

Internet

Logo Text

Physics Focus

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• At close of project, please provide raw files (InDesign / Illustrator ect). We will be using this across several platforms including print, so will need print and web appropriate files. Would also like to have a black out / white out version.