International Fashion Label needs a Logo Design

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This customer received 53 logo designs from 14 designers. They chose this logo design from Whiz as the winning design.

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Logo Design Brief

Volpetta Couture creates luxury tailor made handbags. Our highly functional website allows users to customise various different handbag silhouettes to create an item which is truly unique. Our highly skilled artisan craftsmen create the bag to our customers’ individual tastes. Volpetta opens up the creative spirit in each one of its customers and allows them to express themselves through high fashion.

Each Volpetta bag is of the highest quality. Each bag is unique.

Our brand concepts are: creativity, uniqueness, tailor-made, fashion, luxury, high quality, fine craftsmanship, beauty, elegance.

Our target audience are women in their 20s to mid 30s in the UK and the US, who are interested in fashion, desire couture and shop online. Our customers would also shop at Neiman Marcus, Bloomingdales, Selfridges, Net-a-porter.com, TheOutnet.com, Zara, Karen Millen, Reiss, Joseph.

Volpetta means little fox in Latin, which to us means the beautiful intelligent female. Our logo must include a fox motif and convey the elegance and quality of our brand.

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Updates

Dear All,

Thanks so much to those of you that have submitted designs so far.

We are seeing some excellent, creative and inspiring designs already.

A few common themes are emerging:

Font choices are good - we like the classic, capitalised typefaces that are being used.

Composition - The designs we prefer at present do not emphasise the word 'Couture'. We are very happy to include this word in smaller letters, offset from the main design. See the Longchamp logo (uploaded) for an example - 'Paris' is very much separable from the main logo

Fox image - we would like the fox to be a little more detailed and classic. For example, the Burberry knight and Hermes carriage are a very detailed and accurate representations. It does not need to be over-stylised / abstract. Something friendly but stylish that brings out the playful and elegant side of the animal would be perfect. We want to avoid an aggressive image that highlights the fox's killer side!  

Thanks again an keep up the good work! 

William

Added Monday, July 16, 2012

Hi All,


Our leading designs are homing in on the fox image that will make our brand come alive.

There is still time for new designs though - please keep sending!

To help you out, we've uploaded some images of foxes that capture the playful, elegant, svelte side of the animal that we are looking for.

Hope they provide some good inspiration!

Best,

William

Added Tuesday, July 17, 2012

In appreciation of the top quality designs submitted so far, we are moving this project to 'guaranteed' status!


Keep your creations coming please!


Added Tuesday, July 17, 2012

Target Market(s)

Women in their 20s to mid 30s in the UK and the US, who are interested in fashion, desire couture and shop online.

Industry/Entity Type

Tailor

Logo Text

Volpetta Couture


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We require the following:

    1. The full logo consisting of the name ‘Volpetta Couture’ (classic/art deco font, see examples) and the image of a fox (head-only or full body both acceptable, relation to word discretionary – see uploaded logo examples).

    'Couture' should appear below 'Volpetta' in a smaller font size

    Please note, the component parts of the logo must also be supplied separately along with the font used for the design

    a) Volpetta
    b) Vopetta Couture
    c) Fox image
Nice to have
  • A monogram in the same style as the logo including the letters V or VC would be a great add-on.

Files
Download all files - 0.2 MB
JPG
JPG
JPG
Hermes Sunday, 15 July 2012 13:58:48
Sunday, July 15, 2012
JPG
Pucci Sunday, 15 July 2012 13:58:48
Sunday, July 15, 2012
JPG
JPG
Rolex Sunday, 15 July 2012 13:59:38
Sunday, July 15, 2012
JPG
JPEG
Fox 1 Tuesday, 17 July 2012 07:05:34
Tuesday, July 17, 2012
JPEG
Fox 2 Tuesday, 17 July 2012 07:05:34
Tuesday, July 17, 2012
Payments
1st place
€150
Total
€150

Project Deadline
20 Jul 2012 13:14:19 UTC
Language

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