Updates

Project Deadline Extended
Reason: We are going to extend the deadline by one week and remove the refundable option from this posting. Designs that lean toward simple are looking better to us. If there is a figure/body in the logo we prefer that it is a silhouette (all red or black, etc.). We do like the idea of the "B" in Body and the "Fit" being the same color to say both "bodyfit" and "b(e) fit". As for the "by Amy" it should feel organic and hand written and the A should look like 4 parts of a 5-pointed star. Of course we're open to your creative ideas to be way better than ours, but hopefully this gives you a little idea of where we are starting from. Thank you!
Added Monday, May 05, 2014

many designers are also adding silhouettes and shapes of women to the design - this is great.  However, we are finding that we lean toward the implied and symbolic over the literal.  For example, I like the use of a ponytail vs. a very detailed drawing of a woman.  And if we do use a silhouette of a woman we want her to be engaged in some sporting activity, not a sexy pose.  Thanks to all for considering this project.  
Added Monday, May 05, 2014

Thanks to everyone who submitted a design - so many great options!   We're reviewing now and will be making our decision shortly.

Added Tuesday, May 13, 2014