Smart Circle
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This customer received 150 logo designs from 50 designers. They chose this logo design from NexusDezign as the winning design.
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Logo Design Brief
I need a logo for my luxury consulting agency specializedin branding and marketing, tendering the the most exclusive brands in the world, like Louis Vuitton, Yves Saint Laurent, luxury hotels group like Soho House group, and have built. My company will be implementing luxury brands here in Mexico, build the identity of the most exclusive contemporary luxury hotels in the country, and also giev marketing advice on the luxury level.
The company is called Smart Circle, I am looking for a logo which is graphic, simple and sober, which sends out the essence of elegance, simplicity and sophistication. Our goal is to identify the essence of a brand and build it, create it and make it successful.
The idea is to have something very sleek, monochromatic would work better, in black or shades of black, something minimal in design.
I adjoin a logo that I did myself, but I need to have it better proportioned, but that is the idea. if you can see for fonts which could work better. and better harmony.
The idea is that there is a fingerprint which ideally would be cropped to the shape of a circle, and then the writing which goes with it, can be seperated. Awaitng your ideas.
Target Market(s)
The audience are high profile luxury companies and investors, also small businesses which search to build their business and find their identity. Specialized on the luxury market.
Industry/Entity Type
Marketing
Logo Text
Smart Circle, (the undertext if it appears could say: Essential uniqueness)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The idea is to have a shape of logo linked to the text, and have an elegant and sober writing. A logo which is simple and sharp in lines, can incorporate a Circle and link the name of the company to the shape of the logo.
A fingerprint could be included in the circle at it represents identity.
Simple
Elegant
sobre
minimalism