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Real Project Capital Logo Design
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This customer received 165 logo designs from 45 designers. They chose this logo design from MyDZone as the winning design.
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US$340
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165 designs
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45 designers
Logo Design Brief
Looking for a new logo for our young Commercial Real Estate Finance firm...
Open to ideas, but do not want anything cheesy or cartoonish or overly complex. Prefer not to use silhouette nor worn-out/overused/stock real estate symbols. Also prefer to stay away from residential houses or rooftops, etc (since our firm focuses on commercial property - buildings, etc).
Logo should present a professionalism, clean, modern, established, trendy-corporate look and feel, also young, playful, innovative, forward thinking, reliable, honest and welcoming... but not stogy, stuffy nor cutesy.
Open to modern color schemes. Generally prefer more traditional (masculine) colors including rich greens, blues, teal, tan, red and black. The logo will be used for many purposes including print advertising so must be adaptable for B&W as well.
We are a small-size “boutique” Commercial Real Estate Mortgage Brokerage firm that arranges both debt and equity capital for commercial real estate projects, acquisitions and investments. We represent investors, developers & business owners in need of funding for commercial real estate. Also known as a Capital Markets Advisory Firm. Additionally, we offer consultancy services to the commercial & investor real estate industry. We connect real estate people with money people. THANK YOU!
Updates
We have added some detail to the brief for this logo design project. Please take a look and hopefully this will help narrow the focus somewhat. Please keep the creative ideas coming! We will provide our feedback as quickly as possible. Thank you all.
Added Saturday, April 19, 2014
Hello - Thank you for your submissions to our logo design project thus far. We are reviewing the current project and will be providing additional feedback on the current designs later today. Thank you for your patience and participation.
Added Thursday, April 24, 2014
Project Deadline Extended
Reason: Good News! We are extending our deadline and increasing the budget for the winning design...!
Thank you all for the excellent design ideas thus far. And we are looking forward to seeing your new logo submissions this week! We are continuing to review and provide feedback, so please submit your new ideas for our logo design contest today!
Also, please remember that we are seeking a new logo for our Commercial Real Estate Finance and Advisory firm. So unfortunately, any design that is related to residential real estate (single homes or house rooftops) cannot be used. We love and require an original idea (abstract or realistic) to identify with our name and brand. Best of luck!
The RCP Team
Added Wednesday, April 30, 2014
Target Market(s)
Our clients will be real estate investors or developers or business owners from the USA looking to borrow funds for the acquisition, construction or refinancing of commercial real estate. Majority of our clients will be male and aged 35 to 65 in age. Generally, they will be experienced real estate professionals with an upper level income & life-style.
Industry/Entity Type
Real Estate
Logo Text
Real Project Capital
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are open to different concepts and ideas, but Logo should portray: professionalism, clean, modern, established, "trendy-corporate" look and feel, also young, somewhat playful, innovative, forward thinking, reliable, honest and welcoming... but not too stogy, stuffy nor cutesy. Please see details above as well.
Nice to have
- Would consider an abstract design (within or adjacent to company name). Use of initials is a possibility "RPC" as well as unique design with font for the firm name.
Should not have
- We do not favor cartoons, fat fonts, DIY, or any over-used cliche type designs.