• US$200

• 43 designs

• 21 designers

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Logo Design Brief

True Zero Gravity is the name of a line of "zero gravity" recliners made by Positive Posture (THE POSITIVE POSTURE LOGO IS ATTACHED to this brief).

Here's a little about the brand:

We are targeting consumers who are professionals, 35+, and homeowners.

Right furniture. Right feel. From concept, to design, to production, we aim to develop, test, and build “The Most Comfortable Furniture on Earth.TM” Our products reflect our unshakable commitment to your comfort and satisfaction. Positive Posture: Love At First Sit.TM

True Zero GravityTM - From Space to Your PlaceTM:
The “zero gravity” position was developed by NASA and perfected by Positive Posture. Ease gravity’s grip on your life! All our True Zero Gravity recliners elevate your feet above your heart, promote circulation, relieve pressure on the spine, offer gentle back traction, and (most importantly) deliver an overall sense of well-being and abiding comfort. All this means you can enter orbit...right from your living room.

Ordinary But Extraordinary. Our True Zero Gravity line combines great style with high function. Say more here...traditional furniture designs that cloak awesome, proprietary functionality that delivers first-rate comfort.

Target Market(s)

Homeowners, 35+, Higher end

Industry/Entity Type

Build

Logo Text

True Zero Gravity

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It will be part of the Positive Posture family. The existing company logo is attached. You are NOT required to make it look like the Positive Posture logo, but it will need to be able to work WITH the existing brand mark.

Nice to have

• First 3 letters of each word ("TZG") would be nice to use as a stand alone stamp on our products. This is not a critical part of this particular project, but if you have any great ideas, we're interested.

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