• A$210

• 45 designs

• 15 designers

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Logo Design Brief

We need a logo design for a new, young, edgy business. The company will be offering Rock climbing, bouldering, slack lining, caving, zip lines, high lines, obstacle courses, yoga, and so on. The theme for the company is quite natural, for example the flooring in the centre will be short pile astro-turf. Hot Rock will be aiming at the target market of persons aged 5-35 yo. We would like to see designs that feature the colour Green as a primary, and some sort of dark contrasting colour such as black, or dark slate. The logo will be used on signage on the facility, business cards, shirts, documents, fliers, and some custom made equipment as well. I want to go for something that has an image or shape to it, rather then just the words. The final design should communicate fun, new, edgy, and adventure.

Target Market(s)

Kids, Teens, and Young Adults up to the age of 35 are the target market. Appreciation of the design should extend from 5yo up to 50yo.

Industry/Entity Type

Flooring

Logo Text

Hot Rock

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Orbitron

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.