• US$200

• 8 designs

• 4 designers

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Newsletter Design Brief

Looking for a template redesign of our monthly newsletter. Our newsletter showcases new products, current services, educational tips and promotional offers.

We are a Dog Daycare, Overnight Care and Grooming facility with a very diverse consumer base. It is important the our newsletter portrays trust, professionalism and reliability.

The final product should be colorful but not overwhelming, easy to navigate and inviting.

We currently use Constant Contact for our mailing source but open to others you may design templates for such as mail chimp, etc.

For more information on our company visit: www.RuffResorts.com

Below is a link to an example of our current template that is in desperate need of help!

http://myemail.constantcontact.com/The-Ruff-House-Newsletter.html?soid=1102771162025&aid=CCqGhg65v78

Target Market(s)

Families with a dog who treat him/her as a member of the family and not just a dog. Those with disposable income. Wide variety of ages from 22-65+.

Industry/Entity Type

Daycare

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Business name: The Ruff House (I will work on uploading the logo)
  Services offered: Dog Daycare, Overnight Care, Grooming.
  Tag line: The next best place to being home.
  Contact info: To include, phone number and fax
  Hours of Operation: Included on sample news letter (excluding special holiday hours)
  Click through button for our "first timer specials" to be called "New Guest Offers"
  Refer a Friend promotion details
  Facebook like tab
  Coupon area for two coupons
  We need areas to include four articles per month, about two paragraphs in length.
  Ability to add a photo or two.
  A promotion area for the next months big event/sale/offer/news
  
  Please use green and blue as the dominant colors with options for orange and purple where if would fit. I am including our business card so you can see an example of the blue and green we use as branding colors.

Nice to have

• Please do not include images of the awards we have won, such as those in the sample provided. Feel free to incorporate the words 'award winning pet care facility' instead.

Should not have

• Should not look boring and 'template' in style such as our current news letter. We want something fun, fresh, and professional.

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Files

Download all files - 0.2 MB