Ophthalmologist Needs Celebrity Endorsed LASIK Poster Advertisement

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This customer received 65 poster designs from 18 designers. They chose this poster design from paperbutterfly as the winning design.
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Poster Design Brief
Dr. Timothy B. Crane, MD is an eye physician and surgeon in Kauai, Hawaii. He is the premier ophthalmologist on Kauai and is the only LASIK surgeon. LASIK is a vision correction surgery to help patients reduce or eliminate their dependence on glasses and contact lenses. He has performed hundreds of LASIK procedures and recently did the procedure on one of the actresses from the hit movie "Soul Surfer". She has provided us with content and the rights to produce advertisements using her celebrity endorsement of Dr. Crane and the LASIK procedure. We need a poster advertisement that will be placed in the lobby of our office building (which receives a lot of foot traffic to other offices). This poster should be eye-catching to passerby, but also convey the LASIK message. Our intent is to generate interest in the procedure (people who wear glasses and contact lenses). The final design should communicate the premier image of our ophthalmology practice and generate interest in LASIK. More information on our practice and LASIK can be found at: www.craneeyecare.com.
Updates
Project Deadline Extended
Reason: I am still getting back to a few designers on their designs and would like to see the changes before I make a final decision. Thanks for your patience!
Added Wednesday, July 11, 2012
Target Market(s)
Men and women ages 25-45 who wear glasses or contact lenses
Industry/Entity Type
Building
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The poster should have our company name (Crane Eye Care) and logo (attached). It should also use at least one of the attached photos of the celebrity. It should also have the following endorsement verbatum:
"Mahalo Dr. Crane and staff. I will never take my new eyesight for granted. I love it! Thanks for your care and love." Aloha and God Bless, Sonya Chung, "Malina" Da Bad Girl