• NZ$480

• 87 designs

• 28 designers

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Logo Design Brief

STATEMENT
I need a logo for a new to the market sports uniform brand - LEGION
Legion is primarily a Sports Uniform brand with a secondary street wear / high street fashion feel.

PROFILE
Legion is a strong, fashionable and fresh brand.
The logo reflects the Legion definitions [below]

NO HELMETS.

The colour of the logo can be a single colour. The brand colours are Black and PMS 376.

The logo can be placed inside the word (eg. As the O of Legion) or as a stand alone circle logo.

Legion
Pronunciation: ˈliːdʒ(ə)n/
1. a division of 3,000–6,000 men, including a complement of cavalry, in the ancient Roman army.
brigade, regiment, battalion, company, troop, division, squadron, squad, platoon, contingent, unit, force, corps, garrison, section, group, detachment, commando, battery, band, outfit, cohort
• the Foreign Legion.
singular proper noun: Legion; noun: the Legion
• a national association of former servicemen and servicewomen instituted after the First World War, such as the Royal British Legion or the American Legion. noun: the Legion
2. a vast number of people or things.
"legions of photographers and TV cameras"
horde, host, throng, multitude, crowd, drove, mass, mob, rabble, gang, swarm, flock, herd, body, pack, score, mountain, army, sea, abundance, profusion
adjective
adjective: legion
1. great in number.
"her fans are legion"
numerous, countless, innumerable, incalculable, immeasurable, untold, endless, limitless, boundless, myriad, many, abundant, plentiful, thick on the ground
Origin
Middle English: via Old French from Latin legio(n- ), from legere ‘choose, levy’. The adjective dates from the late 17th cent., in early use often in the phrase my, their, etc. name is legion, i.e. ‘we, they, etc. are many’ (Mark 5:9).

AIMS & OBJECTIVES
• To launch LEGION as a Brand into the Sports Apparel Market (New Zealand).
• Logo to be on SPORTS APPAREL and ALL online and offline MARKETING COLLATERAL and PLATFORMS
• Legion is a high quality Sports uniform brand with street wear appeal


• Apparel Branding – Likely to appear on left hand chest

• To be perceived as a local and community brand with high end global appeal.
• Ensure the business looks like a professional organisation


TARGET AUDIENCE
LEGION will be worn by sport teams from Schools and sports clubs of all ages. There may also be demand from the corporate market also.
All sports will be catered for, including male and female sports. From kids to adults. Amateurs to Professionals.

LEGION will be sold to anyone that purchases sport uniforms. Social teams, clubs and schools. There may also be demand from the corporate market also.

DELIVERABLES
Print-ready logo artwork files: EPS
Screen-optimized logo artwork files: JPEG, GIF, PNG, and PD
Logo usage guidelines: PDF and hard copy
Any font licenses and font files that may be used to complete the project

DELIVERABLES FUTURE: All Collateral Templates, Possible apparel and fashion design, Website Design, Catalogues,

Industry/Entity Type

Fashion

Logo Text

Legion - Upper or lower case or a mixture