E-Liquid Label Design for Hurricane Vapor

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This customer received 15 packaging designs from 6 designers. They chose this packaging design from Giovanni as the winning design.

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Packaging Design Brief

We need a new design for the labels we use on our product, which are bottles of e-liquid for use in e-cigarettes. We have attached our original label (which we are using now) so you can see what we are using. We would like a new design that is classier, like the label on a high end bottle of rum or whisky, but with a little bit of a modern flair. I have also attached examples of our competitors bottles. We do not necessarily want our new design to be too similar to these, in an effort to avoid copying them, but we want the new design to be up to par with them in terms of quality and appeal.

The label must contain the following information:

- Bottle Size : 30ml
- Type of blend (Either 50PG/50VG or 70PG/30VG). The new design can have this set statically. We only included both options on the original label because we manually mark this with a marker depending on what blend it is. We no longer want to do this. We just want the one blend, whatever it is to be on the label.
- The line "Storm Juice" (as this is the name of the line)
- The line "Premium E-Liquid" in smaller caps right under "Storm Juice"
- The Flavor Name
- The Nicotine strength. You can use the example strength "FULL | 2.4 Nicotine"
- The Ingredients and Warning. See original label for text (Including "Shake Well")
- A small white box where a UPC barcode can be placed

Use the color theme on the original label, but you can mix it up and use more of one color than another. Be as creative as possible. Classy & Tropical would be what someone would think of when looking at this new design.

Our High Res Logo is also attached.New Label stock that will be used with be white high gloss 1X2.5

The final design must be in .svg format so we can change the variables, like bottles size, flavor, etc when printing.

Industry/Entity Type

Printing


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

9bcb3b
acd036
cadf82
e9f1ce
f5f9eb
000000
1b1b1b
757575
c8c8c8

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
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BB Tuesday, 15 April 2014 19:30:14
Tuesday, April 15, 2014