• US$400

• 58 designs

• 20 designers

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Logo Design Brief

This website will be a valuable source of simple, straightforward information for the local community about residential mortgages and personal finance. Using the information found on the website and working with this group of professionals will lead to clients having a bigger piggy bank.

The site will include general info about services, products and the agents/brokers but will also feature a comprehensive set of video FAQs, a blog, client testimonials, client examples and case studies, and more.

Biggerpiggybank.com is a website that distinguishes a particular group of local individuals from the larger national organizations they are affiliated with.

While this website has the objective of demystifying personal money matters, it also serves to showcase the agents/brokers as the community's trusted partners. This group is approachable and personable while offering recognized expertise and guidance.

We are a-ok with the use of a piggy bank in the design but absolutely nothing cartoonish. It doesn't have to be overly serious but must convey a sense of professionalism. Perhaps its as simple as an outline rather than a complete image.

We realize this is a long name but please no super skinny fonts. No Arial, Comic Sans or other overused fonts.

We don't have a preference on upper case, lower case or a mixture of both. We're open to all options.

The final design should communicate simplicity,clarity and success in personal money matters.

The logo will likely be used in the following mediums:
- website
- Facebook
- vehicle wraps
- transit adverts
- promotional items

Target Market(s)

Everyday home buyers and investors ranging from average to high income brackets. Basic knowledge about mortgages and finance.

Industry/Entity Type

Residential

Logo Text

biggerpiggybank.com

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Must use one of or a combination of these colours: white, blue, yellow, grey
  - Open to the addition of green into the logo.
  - Colours must be variations of or compliment the colours on these two websites:
  http://equityassociates.ca/
  http://www.dominionlending.ca/
  - They do not have to be exact and we are open to options on distinguishing ourselves from these two entities without something totally contrasting.
  -Logos on the above websites are traditional and conservative. We're looking for something more modern and less stodgy.
  

Should not have

• - No cartoons or anything too juvenile
  - Do not use the current logo or website as a point of reference. We want to move in other directions.