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Royal Pure Filters, Inc. Logo Design
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This customer received 58 logo designs from 28 designers. They chose this logo design from mybad as the winning design.
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US$240
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58 designs
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28 designers
Logo Design Brief
Design a logo for a water filter company that also provides the direction (colors, style, etc) for package labels and box design. The logo should convey quality and purity. Water (clean, fresh feeling) is important. Do not go the "regal/medieval" route. 4C is fine but the logo must also work in B&W. Blue and Green are important water filtration colors.
Attached are some ideas from the brand owner; the current logo, competitive packaging examples to see how logos are often used on packaging; and a very interesting "royal" water drop that could make a good foundation for a logo.
Updates
Our client has chosen a winner. Thank you all for your efforts and submissions. Each was very good and the client was pleased with the variety and creativity. I look forward to working with you in the future.
Added Wednesday, April 16, 2014
Target Market(s)
This logo will be used on water filters being marketed to Canadian consumers. They are typically home owners; have families; and they are ecologically conscious. The logo needs to convey that these are quality filters that rely on technology to deliver pure drinking water.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Feeling of purity and quality. Modern but easily identifiable. Blue and green are the cliched colors of the industry but consumers have been conditioned to expect them so they should be used. Water or wetness.
Should not have
- "old school" feeling. Down-market.
