DNA Testing Icons
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This customer received 9 graphic designs from 5 designers. They chose this graphic design from Bella Cosa as the winning design.
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Graphic Design Brief
I need icons for my websites that illustrate the different types of DNA testing services we offer.
I'm looking for real current looking icons (like you see on most new websites). Round with images and the colors of our site, dnasoa.com. However, please design these so we can change the colors, if needed later.
We need icons for the the following 7 categories of tests:
Legal Paternity Test
Home Paternity Test
Prenatal Paternity Test
Infidelity Test
Immigration Test
Family Relationship Test
Forensic Test
Legal Paternity Test- provide clients with a legal document that they can use for reasons such as Child Support or Custody, Birth Certificate changes, Military or Social Security Benefits, tax forms, Adoption, Immigration or Court Cases. (ideas include a legal looking document, scales of justice or a gavel)
Home Paternity Test- provide clients with a test kit we send to their home so they can privately do their own collection and get the results back without going through stringent collection processes and/or legal channels. (Ideas include a mail box, a house)
Prenatal Paternity Test- these are tests that can be performed while the mother is still pregnant. The test is actually non-invasive and is done by simply drawing blood from the mother and alleged father. (Ideas include a side view of the mother with fetus visible sort of like an ultrasound)
Infidelity Test- these are tests performed on articles of clothing or other items to prove or disprove if someone has been faithful in their marriage. Maybe think of a magnifying glass for example.
Immigration Test- We do DNA testing to determine relationships so people can immigrate into the US. Consider using a snippet of the American flag.
Family Relationship Test- there are several tests that are considered family relationship tests, including siblingship studies, paternity tests, family reconstruction, grandparentage, twin testing, etc. Maybe consider using shapes of people???
Forensic Testing- Maybe consider using a microscope.
Target Market(s)
19-29 years old. 55% male/45% female, United States, high school grads with some college, employed- but paycheck to paycheck, news junkies.
Industry/Entity Type
Clothing
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sharp, crisp, clean, current looking
Should not have
- Double-helix, standard DNA type looking images